RHEIS - The Scent You Inherit

Rheis was created as a perfume brand because we care about preserving Indonesia's traditions, culture, history, and natural beauty, which are gradually being overshadowed by Western trends. Many young people tend to be skeptical about anything local. We are here to change that perception by offering a premium perfume that is not only reliable but also carries a meaningful message.

Rheis is a fragrance brand inspired by the rich cultural heritage of the Nusantara. We offer scents that capture the beauty and diversity of Indonesia through unique designs and captivating aromas. Each Rheis variant is inspired by exotic unpopular Indonesian islands, with packaging that includes a scannable barcode displaying an informative animation about the respective island.

To elevate Nusantara’s rich cultural heritage through exquisite fragrances, celebrating the resilience, beauty, and diversity of its people while introducing the world to Indonesia’s unique olfactory identity.

Preserve & Promote Heritage – Showcase the elegance of Nusantara by integrating cultural elements into our scents, packaging, and storytelling.
Empower & Innovate – Support local artisans and businesses while continuously innovating in fragrance formulation and presentation.
Craft Cultural Narratives – Develop premium fragrances inspired by the landscapes, traditions, and history of Indonesian islands.
Engage & Educate – Foster appreciation for Indonesia’s heritage through interactive experiences, educational content, and immersive brand storytelling.